Local with Lisa

Local with Lisa: Market opens in Rockridge

July 15, 2022

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A Piedmont native, Emmy award winning television journalist turned home matchmaker, part time radio anchor, UCLA graduate, wife and mother of 3. 


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New business coming to Rockridge

In the heart of Rockridge on College Avenue is a brand new women’s clothing store called Market.  Jen Rego is the owner.  

What led to the opening of Market?

After the Covid pandemic, Jen said she started trying to figure out what was next.  She realized she likes to shop, she likes design, fashion and how clothes make her feel but there weren’t many retail shops in Rockridge.  So, after thinking about it for a long time and as space became available she thought this is the time for her to do something different and fill two needs.  A personal and a community/business one. 

Market opens soon in Rockridge
A new option for high fashion in Rockridge

What brands will be featured?

Jen has been traveling to LA and New York searching for brands to sell in her shop.  She’s starting with selecting brands that she likes.  Brands she wears, follows and sees at markets in LA and New York.

High fashion?  Or a mix?

So what will the price point be at Market?  Jen says she loves a good mix of high/low fashion.  For example, a beautiful dress paired with affordable shoes to wear with it.  She wants everyone to feel good about their experience when they walk in the door and doesn’t want everything to be financially out of reach.  She says there will be something for everybody.

In the heart of Rockridge on College Avenue is a brand new women’s clothing store called Market.  Jen Rego is the owner.  
Market on College Ave. in Rockridge

Online?  Or in person only?

Lucky for shoppers outside of the Bay Area, Market clothes will be sold online too.  Although, there’s nothing like an in person shopping experience!  Jen loves talking to people and since there aren’t a lot of retail stores in the area there should be a good amount of foot traffic.  However, Jen has worked in web based businesses her whole professional career so there will be a strong online presence too.  

Market opens soon in Rockridge
A mix of high/low fasion at Market in Rockridge

Market experience

Jen has been working hard getting her store ready.  She says if someone gives her their time and comes into her store she wants them to feel respected. She wants everybody to love what they buy here and not have buyers remorse or purchase an item that sits in their closet.

Opening day is almost here.  How is she feeling?

Excited!  Jen says this was a big financial commitment for her family but it feels good.  She says it feels like she’s on a great path and she feels lucky and grateful to be doing this.


Who should I interview next for Local with Lisa? If you have a suggestion I’d like to hear it! Or if you’d like to talk about real estate and want to know your home’s current market value, I’m happy to provide you a complimentary assessment. Get in touch!

For more Local with Lisa, click here.

Insights, stories and interviews about homeownership and living in the East Bay From a Piedmont native, Emmy award-winning television journalist-turned-home matchmaker, part-time radio anchor, UCLA graduate, wife and mother of 3.
Local with Lisa

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I'm Lisa, your new Realtor & friend.

My passion is meeting new people, getting to know them and learning their stories. Before I jumped into the world of real estate, I spent nearly 15 years in front of the camera anchoring and reporting the news. The mix of being a Bay Area native, Emmy-winning reporter and now Realtor gives me a deep understanding of the market and has made me an excellent listener and communicator.

I consider it an honor to work with you and guide you during one of the more important times in your life.

hey there!

Lisa Chan Carnazzo

Lisa is a San Francisco Bay Area Realtor with The Grubb Co.


lisa chan

lisa@grubbco.com >
(415) 336-8914 >
 DRE# 02105843

© lisa chan carnazzo 2021